Sharing through advice

Our advisory services aim to help organizations gain a better understanding of their location, employees, and clients, by identifying new opportunities and helping them overcome barriers. We aim to ‘share our world' by helping people make connections, build awareness and better integrate into the society they are working in.

Our advisory services can be delivered while on the road or after our travels. Our three types of services are described below.

Consulting services in the field of international market assessment
Consulting services in the field of sustainable tourism development
Consulting services and training in the field cultural awareness

Consulting services in the field of international market assessment
Global companies modify their approach to continuously deliver high-quality products or services. To remain competitive, they need to understand the needs of their target markets, operate efficiently and build solid communication networks both on a local and global level. Especially in developing and emerging markets, assessing market potential and staying up-to-date with market and cultural trends, is complex and time consuming. However, the pay-off of becoming a major player in these markets is very high.

With founders that both have over seven years of experience working with international clients from strategic and operational perspectives, as well as first-hand experience gained from in-depth research, and field research on location, we can help companies achieve these goals. By delivering market assessments, and formulating strategies on how to effectively develop these markets, we help clients grow their business.

Consulting services in the field of sustainable tourism development
Many tourists are attracted to destinations where they can explore and enjoy historical, natural and cultural treasures. However, most tourists will also pick their destination based on elements like accessibility, comfort, ease of travel and safety. Tourism associations, tourism agencies as well as government organizations and NGOs, work to build a solid, stable infrastructure that makes their country available and accessible to tourists, but also aims to preserve its authenticity, minimize environmental impact, increase local community involvement and awareness, and contribute to alleviating poverty by creating jobs and income at various levels. With parts of the world becoming more accessible than they ever were before to a greater amount of people, it is vital that tourism continues to allow tourists to explore the wonders of their country, but does so in a sustainable way.

By sharing our knowledge, insight and experience gained from interviews with stakeholders involved in tourism development, by absorbing our surroundings, and studying the market, as well as our founder's consulting experience and travels, we can help tourism-related organizations expand their sustainable tourism initiatives. By delivering practical advice, shedding light on trends in sustainable tourism and marketing, and educating staff, we can provide an important, practical framework for tourism organizations to build and grow their business.

Consulting services and training in the field cultural awareness
At home, when you do your daily shopping or take a walk in your neighborhood, or even when your are traveling in a country you know very well, it is difficult to pinpoint the typical elements of a culture. This is not because you are unaware of its existence, but simply because the differences and the little ‘oddities' blend in with the normalcy of day-to-day life. But when you travel or work abroad, all these little ‘oddities' stick out because they are new or different. Even stronger, at these moments these ‘oddities' become a big part of your day-to-day life because they interest you, or because you have to deal with behavior you don't understand.

Over time, and upon dealing with different cultures, you not only learn to pick out differences and similarities that exist between your culture and others, but you also can put them into context. By doing so, you build a ‘cultural reference' framework that you use to help you adjust and react to foreign and unfamiliar situations.

In an international business situation, having a solid ‘cultural reference' framework to draw upon is critical. You must be able to quickly pick out, understand and integrate cultural factors into your actions and reactions in a diplomatic way. Very often, cultural misunderstandings and perceptions influence the closing of a big deal, the relationship with key contacts, or the success of an international project.

Drawing on our founders combined fifteen years of consulting experience, advising and training international companies, as well significant time spent experiencing day-to-day life in over 50 countries, we can help organizations and people deal with cultural differences. Though our training courses are based on a solid theoretical framework for identifying and dealing with cultural differences, they also focus on practical, real-life situations.

Based on our extensive ‘cultural reference' framework, ranging from working on international projects, to talking our way through a closed border crossing, or spending time with local communities in a variety of countries, we can provide participants with practical tips on how to quickly identify and analyze cultural differences and how to act in unexpected situations. By doing so, we move participants' understanding beyond the theory, and help them effectively interact and do business in different cultures.