We aim to “make the world a smaller place”, by creating a deeper understanding of countries and cultures all over the world. We achieve this by sharing our knowledge, insight, and experience of the countries we cover. By setting up projects that research and explore regions in the world in a unique way, we develop a true understanding of the regions we cover. The combination of a unique travel experience and deep understanding of the countries we visit, allows us to not just explain countries and cultures, but do so in a vivid and relevant way.

We are led by the following guiding principles:

• Provoke thought by offering information and insights. We provide different perspectives and views without forcing opinions or a ‘single truth'.
• Rather than focusing on isolated issues and subjects, we aim to point out the interrelationships between them, and put them into a broader context.
• Explain countries and cultures in terms of understandable differences, and recognizable similarities.
• Make our insight and experiences relevant and recognizable by accentuating the human perspective. Our work is about real people, by real people, and for real people.
• Breathe the spirit of adventure and exploration.

With this, Living Footsteps aims to inspire you to step into the world with us, but to pave your own path.

Business activities

We believe that knowledge, insight and experience are best transferred through a combination of media and activities. We therefore focus our business on four forms of sharing:

• Sharing through media
  • Writing
  • Photography
  • Other media
• Sharing through education
  • Interactive education programs and teaching aids
• Sharing through advice
  • Consulting services in the field of international market assessment
  • Consulting services in the field of sustainable tourism development
  • Consulting services and training in the field cultural awareness
• Sharing through experience
  • Writing up-to-date guidebooks, and providing personalized trip planning advice

This mix of focus areas not only allows us to share our knowledge, insight, and experience with a wide variety of audiences, but also, because different audiences require different views, forces us to research and approach the regions we cover from different angles and perspectives.